Online presence | Web-store

Company: Scientific Components Corp.

Challenge:

The website needs a modern look.

Product information is not clearly organized.

Phone support calls are high, specially when arriving to the shopping cart.

Insights

The website is being supported with localized databases.

Product information is not dynamically updated.

Web support Information is relied on a localized team of one for updates

Web Store Goal:

Re-design a web store to address multiple support issues such as:

Outdated design, related product connectivity, confusing product information, imagery.

Product Page Goals:

To improve content flow and information visibility.

Accomplishments:

• Reduced negative customer feedback by 90% since launch

• Reduced load to support (calls or emails)

• Eliminated of extraneous clicks to access information

• Modernized or adding micro-interactions for delight

• Support responsive design

• Content visibility:

  • Improved access of product information

  • Left explanations but made them less obtrusive

  • Added a countdown to customer’s shopping experience for lengthy processes that could not be circumvented

  • Automatic pricing and live product information

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