Company: Scientific Components Corp.
Online presence - Web-store
Challenges:
The website is being supported with internally supported databases that can only be supported by one human in one computer hosting all the product information.
User Flow
Information Architecture
Shopping Cart Goal:
Re-design a web store to address multiple support issues such as:
Outdated design, related product connectivity, confusing product information, imagery.
Q/A annotations of final cart
Responsive Design
Product Page Goals:
To improve content flow and information visibility.
Before
After
Accomplishments:
Reduced negative customer feedback by 90% since launch
Reduced load to support (calls or emails)
Eliminated of extraneous clicks to access information
Modernized or adding micro-interactions for delight
Support responsive design
Content visibility:
Improved access of product information
Left explanations but made them less obtrusive
Added a countdown to customer’s shopping experience for lengthy processes that could not be circumvented
Automatic pricing and live product information
