Online presence | Web-store
Company: Scientific Components Corp.
Q/A annotations of final cart
Challenges
The website needs a modern look.
Product information is not clearly organized.
Phone support calls are high, specially when arriving to the shopping cart.
Goals
For the Web Store
Re-design a web store to address multiple support issues such as:
Outdated design, related product connectivity, confusing product information, imagery.
For the Product Page
To improve content flow and information visibility.
Insights
The website was being supported with localized databases.
Product information was not dynamically updated.
Web support Information was relied on a localized team of one for updates
Accomplishments:
Reduced negative customer feedback by 90% since launch
Reduced load to support (calls or emails)
Eliminated of extraneous clicks to access information
Modernized or adding micro-interactions for delight
Support responsive design
Content visibility:
Improved access of product information
Left explanations but made them less obtrusive
Added a countdown to customer’s shopping experience for lengthy processes that could not be circumvented
Automatic pricing and live product information
Responsive Design
Results
Product page
After
Before design
Before
Featured products page:
Web store architecture
Web store architecture