U.S. Bank - Enterprise Notifications
use cases / mobile banking ›
Strategy
U.S. Bank offers many important services to customers. Services will be represented and communicated within the customer journey, in the form of a concise, simple, and elegant iconography system.
Tasks
Created and refined a meaningful service identity icon system
Defined usage and created clear rules for iconography
Defined the usage and build muscle memory for U.S. Bank customers.
Deliverables
Service Identity
Iconography, Color, Typography
Usage Definition for Color and Iconography
Notifications Concepts
Notifications Center Concept
Notifications on Desktop and Mobile
Cohesive design between different types of notifications between platforms.
Types of notifications:
Toast
NIV
Banner
Notifications center
Mobile Views
Top Banner
Toast
Notifications Tray on Desktop
Core Icon - Definition and guidelines
The Communication Shield
The core icon for the U.S. Bank service identity.
Usage guidelines:
Identifies the voice of U.S. Bank
Positive info/updates
Entry points
Landing screens
Marketing materials
