Native and Responsive Design - Mobile Banking
U.S. Bank | Lead designer | 2021 - 2025
Challenge
The customer-facing mobile banking application was using a combination of content from different sources such as customized native and non-native components, linked responsive web pages (React), Microsoft documents (Power Point), images with copy (not accessible), which create a lack of consistency and accessibility issues for users and between digital experiences.
Use Cases
Role
Led end-to-end product design across digital channels, partnering with design, engineering, and leadership to deliver personalized, science-driven customer experiences.
Tasks
• Cross-Team Collaboration: Collaborative team player, working closely with product managers and engineers in agile sprints to deliver ready-to-ship design specs that enhance usability, engagement, and business outcomes.
• User-Centered Design Leadership: Drive a user-first approach to product design, ensuring all solutions are grounded in user research, behavioral insights, and real-world needs. Create intuitive, seamless experiences for complex enterprise systems.
• Journey Mapping & Systems Thinking: Map and analyze end-to-end user journeys across customers, operations teams, servicing groups, and systems. Identify pain points and opportunities, aligning cross-functional teams around a shared product vision.
• Interaction & UI Design Excellence: Design sophisticated web interfaces and workflows for complex platforms. Develop intuitive layouts, navigation models, and interaction patterns. Leverage animation and micro-interactions to simplify complex tasks and enhance usability.
• Adept at translating complex requirements into intuitive mobile and web experiences, including onboarding, payments, account management, and data-heavy dashboards.
• Strategic Product Collaboration: Partner with product managers, engineers, enterprise product owners (EPOs), leadership teams, sales, and stakeholders across lines of business to translate business objectives into scalable design solutions that align with technical and regulatory constraints.
• Design System Contribution: Contribute to and evolve a global design system to ensure visual consistency and reusable workflow patterns across products and platforms.
Use of Figma with corresponding documentation in Zeroheight.
• Complex Systems Design: Contributor to build scalable design systems, component libraries, and unified design guidelines that drive cross-platform consistency user-friendly frame works and speedier product delivery.
• Stakeholder Communication & Storytelling: Present design concepts and rationale clearly to diverse audiences, including leadership and client-facing stakeholders. Use storytelling to drive alignment and support product adoption both internally and externally.
• Mentorship & Team Leadership: Guide junior designers, provide constructive feedback, and elevate overall design standards. Foster a collaborative, innovative team culture focused on continuous improvement.
• Design Tool Proficiency: Expert in tools like Figma (and Make), Miro, Axure to create wireframes, high-fidelity prototypes, flows, interaction models, and pixel perfect UI specifications to be clearly communicated to different teams.
• Research Understanding: Strong background in usability testing, heuristic evaluation, and A/B testing to validate design decisions and optimize user flows.
• Experienced in conducting user research, stakeholder workshops, journey mapping, and persona creation to uncover pain points and guide product strategy.
• Accessibility: Partnered with accessibility teams to apply WCAG 2.1 standards, ensuring inclusive and compliant experiences.
Transaction List - Comparison Native (L) and Responsive web (R)
Sample content guidelines handoff
Other Projects (not shown):
Drive project Integration of GreenLight: (SDK) Tasks:
Defined rebranding integration of Greenlight’s SDK. (mobile and web)
Define screen flow transitions (from Mobile to web and back to mobile)
Test and troubleshoot user’s journey
In and Out of App Widgets - Design
Design for different sizes for iOS and Android
Work along side engineering for implementation
Implementation security of sign-on